Wednesday, May 14, 2014

My name is Sam and I am not, in fact, in your pants.

What appears to be an attempt at feminine hygiene humor misses the mark entirely. Cue the cringe...


When I think about how this commercial came to fruition, I imagine the Poise creative team sitting around a conference table going over ideas when some suit that we'll call "Bob" stands up.

BOB
Edgy. We need something edgy!

LADY EXECUTIVE
We're still selling pantyliners, right?

BOB
Yes but open your mind, girlfriend! It's time to think outside the box of tampons.
Have you forgotten what the Summer's Eve people did with body wash in January?
It was brilliant! Let's watch it again!

  CUE VIDEO:


END VIDEO.
Collective eye rolling among the execs.

BOB
Husband accidentally uses wife's body wash in shower. Wife points out to husband he's loofahing with lady product! Husband freaks out and goes on hilarious masculine activity binge! He swallows raw eggs, you guys! That was great!

LADY EXEC
We saw the ad, Bob. And actually, it was really fucking sexist.

BOB
(ignoring Lady Exec)
We can top Summers Eve. We can do better than the body wash spot.
I have two words for you: Funny Women.

LADY EXEC
Bob, I get what you're tr--

BOB
Women are funny! And we're going to show the world how funny you can be!

LADY EXEC
With pantyliners.

BOB
With pantyliners! And hilarious innuendo!

LADY EXEC
This is a stupid idea.

BOB
No it isn't, Samantha. And I'm gonna prove it.

END SCENE.

End post.

1 comment:

Anonymous said...

yeah, the pantyliners commercial is SO not entertaining. at all.